Two people open the same AI. One types "make it better" four times. The other ships a finished piece in the same time. The difference isn't a magic prompt. It's a five-step system called FORGE, and here it is in one breath:
FFeed it context. Load your business, your audience and your best work into a Project once, so every chat starts already knowing you.
OOutcome, not task. Say who it's for, what they should do after, and how you'll know it worked. That gives Claude a finish line instead of a guess.
RReverse interview. Make Claude ask you questions before it writes a word, which means the gaps you can't see get filled first.
GGenerate, then grade. Ask for three different versions and have Claude grade them against your criteria, so you never settle for a first draft again.
EExport the win. When a run works, turn it into reusable instructions. Next week the same job takes about 90 seconds.
Free: The FORGE prompt cardEvery prompt from this video, ready to copy. One email unlocks it, plus the kits from every other video.
The video gives you the five steps. This part gives you the details that make them work on a Tuesday afternoon, so you're not guessing when you try it alone.
F Feed it context
A Project needs three things, and most people only add the first:
Who you are. Your business, your role, what you sell, and what you don't do. The "don't" list matters, because it stops Claude from suggesting services you'd never offer.
Who it's for. Not "small business owners". Something like "solo founders, 28 to 45, allergic to jargon, already quit three productivity apps". The more specific the reader, the less generic the writing.
What good looks like. Two or three of your best real pieces: an email, a script, a proposal. Examples beat adjectives every time.
Curate those examples hard. Claude copies your worst habits with the same enthusiasm as your best ones. If you wouldn't send it today, don't upload it.
O Outcome, not task
A task has no finish line, so Claude aims for the safest average version. Before you hit enter, answer three questions:
Who is this for?
What should they do or feel after?
How will I know it worked?
Then add the limits: length, tone, words you hate. If you can't answer the three questions, Claude can't either. That's not an AI problem. The AI just made it visible.
R Reverse interview
This is the one to steal if you only steal one. You're bad at predicting what Claude needs to know. Everyone is. So flip it, and let Claude pull the brief out of you:
Reverse interview prompt
I want to [your goal]. Before you do anything, ask me the questions you'd need answered to do this really well. Ask them one at a time, and do not start the actual work until I say go. If anything I say is vague or contradicts itself, point it out.
A tip that isn't in the video: if it starts firing 20 questions at you, add "ask no more than 7", so you get the important questions without an interrogation.
G Generate, then grade
Three moves, about two extra minutes:
Ask for three genuinely different versions. Say "not the same idea reworded", or you'll get one email in three outfits.
Have Claude grade all three against the success criteria from step O. Tell it to be harsh and to name what's still weak.
Take the winner, fix the weaknesses it just named, and get the final version.
Turn on extended thinking for the grading step. It's the difference between a teacher skimming your essay and one who actually reads it.
E Export the win
Everything above works. But if you redo it from scratch every time, you'll quit by Thursday. So when a run goes well, ask Claude to turn the whole thing (context, questions, criteria, grading) into reusable instructions. Paste them into your Project instructions or save them as a skill.
Give each one a name you'll remember, like "Launch email" or "Client proposal". After a month you have ten of them. After three, you basically have a small team that never replies all.
The heat check
Did FORGE actually stick?
Six quick ones. No grades and no teacher. Just proof the system stuck, so you can run it tonight without rewatching.
Free resource
The FORGE prompt card
Every FORGE prompt on one page, plus fill-in-the-blank templates for your Project setup and your outcome brief. Paste and go, so you can run the full system tonight without rewatching a single step.
